
Labeling AI-generated content starting August 2, 2026: Who is required to do it, who isn’t, and how is it done?
Starting August 2, 2026, some content created with the help of AI must be labeled, but certainly not all of it. I’ll explain who is subject to Section 50 of the AI Act, when an image, video, or text requires labeling, how to do this in practice, and why a realistic product photo could be considered a deepfake under the law.







