E-book: “Label It or Not?”

New transparency obligations under Article 50 of the AI Act have applied since 2 August 2026.

Wondering whether they cover your Reels, your graphics, your newsletter or a campaign you're running for a client? And whether every piece of AI-generated content now has to be labelled?

That's exactly why I wrote Label It or Not? – to show you which content needs labelling and which doesn't.

I wrote this e-book for creators, influencers, agencies and business owners who publish content made with AI. If you want to know where the line actually runs, you're in the right place!

79,00 

What's inside?

  • Answers to four questions: whether the obligations apply to you at all, whether a particular piece of content falls within them, whether an exception applies, and how to label.
  • The definition of a deepfake broken down into its component criteria, plus the rules for text published to inform the public on matters of public interest – with examples already resolved by the European Commission.
  • The timing, form and placement of the label, the EU icons, and self-check questions at the end of every chapter.

Who is Label It or Not? for?

  • For creators, influencers, YouTubers and podcasters who earn from their content – even if it's only barter.
  • For agencies and design studios producing materials for clients.
  • For business owners and freelancers publishing AI-generated content who want to know what they are actually responsible for.

Label deliberately, not just in case.

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